Open house: District leaders invite realtors for inside view on what schools offer

As schools face growing competition, administrators and community leaders reach out to those guiding families in their housing search. Building relationships with those focusing on the housing market is an example of how schools should try to stand out when there is an increasing mixture of choices for parents.

In Austin, school administrators recently conducted a six-hour realtor tour of their schools to help stem a decade-long decline in enrollment caused by two factors – families seeking more affordable housing outside of Austin and the lure of charter schools.

In Pasadena, a multifaceted Realtor Initiative strives to dismantle a longstanding racial, ethnic and socioeconomic divide between the students who attend the Pasadena Unified School District and the community as a whole.

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